Hey there, I’m Gabe.
I’m an Ethical Entrepreneur, Consultant & Public Speaker from Wellington, NZ.

I was born and raised in Pukerua Bay, one of New Zealand's beautiful beaches.

I put my love of adventure down to being raised in this wild, unpredictable place where running between sets of waves to stay dry on my way home from school kept me sharp.

In 2001 an insatiable passion for crafting espresso coffee led me to start my first company, a coffee roastery and chain of cafes in Melbourne, Australia, during the burgeoning third-wave coffee revolution.

I transitioned from a life of coffee beans to a new love of cocoa beans when I discovered that single-origin chocolate could have multiple flavour characteristics, like coffee or wine.

I also felt I had to do something about Big Chocolate's unethical practices, so I founded The Original Cocoa Traders (Australia, 2004) and The Wellington Chocolate Factory (New Zealand, 2013) to create a more sustainable and ethical world - one chocolate bar and one hot chocolate at a time.

I now sit on several Boards and enjoy helping companies achieve their potential.

 
 

Consulting

As a pioneer in the ethical chocolate industry, I also offer consulting services for various organisations that share my ideals.

Whether just starting or looking to take your business to the next level, I can help you develop a strategy that aligns with your values and goals. From sourcing to production to marketing, I'll work with you every step of the way to create a more sustainable, profitable and ethical business model.